A. Words to sell
The importance of product sheets (conversion and SEO).
Product sheets are a valuable tool for businesses to increase their conversion rate and SEO performance.
- Conversion Rate: Product sheets can help inform potential customers about the features and benefits of a product, increasing the chances of a successful sale. They can also provide additional information such as product specifications, warranty information, and customer reviews, allowing potential customers to make an informed decision.
- SEO: Product sheets are also beneficial for SEO purposes. By providing detailed product information, businesses can improve their chances of appearing in search engine results. This can help drive more organic traffic to their website, leading to more conversions.
In short, product sheets are an important tool for businesses to improve their conversion rate and SEO performance.
Definition
The Product Page is a webpage that contains detailed information about a particular product. It is an essential part of any e-commerce website and should provide customers with enough information to make an informed purchase.
The Product Page should include:
• Detailed product description and features
• Product images
• Price
• Reviews and Ratings
• Related products
• Call-to-action for purchase
• Shipping information
• Return and refund policy
• Contact information
• Social media sharing options
Two different aspects for the same goal the sale
Balancing between SEO optimized text and optimized to lead to a purchase can be a difficult task. However, it is possible to achieve both with some key considerations:
• Utilize keywords that are relevant to your product/service and that are likely to be searched by potential customers.
• Create compelling content that provides value to the reader, while still incorporating the relevant keywords.
• Incorporate call-to-actions throughout the text, such as links to product/service pages or contact forms, to maximize conversions.
• Track and monitor the performance of the content to ensure it is meeting both goals of SEO optimization and driving sales.
By following these steps, businesses can ensure that their content is optimized for both SEO and sales.
How to write good product sheets
Writing good product sheets is essential when marketing a product. Here are a few tips to keep in mind when creating a product sheet.
a. Know your products
When writing good product sheets, it is important to know your products inside and out. Include all the relevant details your customers may need to know, such as product features, specifications, and any benefits. Use bullet points, bold text, and italic to make important information stand out, and use attractive visuals such as images and graphics to capture the reader’s attention. Make sure to include a call to action, such as a link to the product page, so customers can easily take the next step in their purchase journey. Finally, keep it concise and easy to read.
b. Know your customer
Writing good product sheets requires a deep understanding of your customer.
To achieve this:
- Carry out thorough market research
- Understand what appeals to your target audience
- Get to know your customer’s demands and needs
- Develop an in-depth product knowledge
Once you’ve developed an understanding of your customer, you can begin to craft your product sheet. Remember to keep your product sheet simple and concise, and focus on the key elements of your product. Be sure to include a clear product description, specifications, and any relevant details that will help your customer make an informed decision.
Tricks for product sheets that convert
Creating product sheets that convert can be a daunting task. Here are some tips to keep in mind when crafting your product sheets for optimal conversions:
• Keep it simple. You don’t need to include every detail about your product. Focus on the main benefits and features that are most relevant to your target audience.
• Use visuals. Adding visuals to your product sheets can be a great way to help potential customers understand how your product works.
• Incorporate compelling copy. Use persuasive language and powerful adjectives to draw readers in and get them excited about your product.
• Include customer reviews and testimonials. Showing potential customers what others have said about your product can be a powerful tool for convincing them to buy.
• Highlight special offers. If you have any special offers or discounts, make sure to include them on your product sheets. This can be a great way to convince customers to take action.
• Make it easy to buy. Spend some time optimizing your product sheets to make sure customers can get to the checkout page quickly and easily.
Know what your customer really want
Understanding what your customer wants is essential to the success of any business. Customers need to be engaged, listened to, and provided with excellent products and services that meet their needs and wants. Here are a few key points to keep in mind in order to understand what your customer wants:
• Develop a relationship with each customer, getting to know their likes and dislikes
• Ask them questions and really listen to their answers
• Monitor customer feedback on social media, reviews and surveys
• Utilize customer data to get insights into their behavior and preferences
• Anticipate customer needs and offer solutions before they even ask
• Constantly strive to improve your products and services
• Offer a personalized experience that is tailored to customers’ needs and wants
• Make sure your customer service is top-notch and always there to help when they need it
Beware of spelling mistakes
If you want to make sure that your written work is free of spelling mistakes, it is recommended to use both Merci App in French and Grammarly in English. These tools are very useful in helping you to spot and correct spelling errors. Merci App can help you to detect misspelled words in French, while Grammarly can help you to spot and fix errors in English. Both apps are very user friendly and they can help you to ensure that your written work is free of spelling mistakes.
- Merci App: detect misspelled words in French
- Grammarly: spot and fix errors in English
Manage information necessary for purchase
The product page is an important source of information when it comes to purchasing an item. It is important to make sure that all of the necessary information is included and easy to find. This information includes:
• Price – make sure you know the exact cost of the product
• Availability – check if the product is in stock
• Shipping – know the estimated delivery date and any additional fees
• Return policy – understand the conditions for returning the product
• Contact information – have the seller’s contact number and email address available
• Reviews – read any reviews or comments from previous buyers.
By managing the information necessary for purchase on the product page, you can make sure that you have all of the information you need to make an informed decision.
Always start from the principle that you explain the product to a child : Say goodbye to technical jargon
Always start from the principle that you explain the product to a child. This means breaking down the product’s features and benefits into easy-to-understand language. Here are a few tips to help:
• Put yourself in a child’s shoes and explain the product in simple terms.
• Avoid using technical jargon or complicated words.
• Use analogies, metaphors, and stories to make the product more relatable.
• Focus on the benefits of the product and how it can make the child’s life easier.
• Make sure to ask open-ended questions to encourage engagement.
• Be patient and encourage curiosity.
Bonus: include text in images (Amazon strategy)
Bonus: Adding text to images on a product page can help to quickly convert customers. Here are some potential benefits of including text on images:
- Calls to action – Text can provide a simple call to action that motivates customers to take the next step.
- Reinforce messaging – Text on images can reinforce the messaging from other elements on a product page.
- Boost engagement – Text can help to break up a page and draw the customer’s attention to additional elements.
It’s important to consider how and when to use text on images to ensure it adds value and helps customers quickly convert.
Answer all objections to purchase
It’s natural to have doubts when making a purchase, and it is important to address all of your customers’ objections to make sure they feel confident about their decision. Here are some ways to answer all objections to purchase:
• Ask questions to understand their specific needs: When customers express their doubts, it’s important to ask follow-up questions to get a better understanding of their needs. Doing so will help you to provide solutions that address their specific worries.
• Provide evidence to back up your claims: Customers will be more likely to trust your products if you provide evidence to back up any claims you make. This could be anything from customer testimonials to scientific studies.
• Offer reassurance: Reassuring customers that they are making the right decision can help convince them to purchase. This could be anything from offering a money-back guarantee to providing a warranty on your products.
• Highlight the benefits: Make sure to emphasize how your customers will benefit from making the purchase. This could be anything from saving money to gaining access to exclusive discounts.
Tricks for product sheets that bring traffic
Tricks for product sheets that bring traffic should include a long tail keyword strategy. This strategy should be focused on the product’s unique features, such as benefits, product descriptions, and customer reviews.
• Utilize long tail keywords to increase traffic.
• Incorporate bold and italic text to draw attention to key words.
• Link to related products to increase time spent on the page.
• Include customer reviews to show reliability and trust.
• Utilize targeted keywords within product descriptions.
• Update content regularly to keep customers engaged.
Have a word strategy (long tail)
Having a long tail SEO traffic on your product page is essential for driving organic traffic to your website. Here are some tips to help you get started:
• Use relevant keywords throughout your content – Make sure to include relevant keywords and phrases in your product page content, such as the product name, product description, and specifications.
• Optimize your meta tags – Meta tags are important for SEO, and they should include relevant keywords and phrases to help search engines understand what the page is about.
• Utilize internal linking – Internal linking can help boost your SEO traffic by linking to other relevant pages on your website.
An optimized title, an SEO advantage that helps tremendously with your visitor’s understanding.
An optimized title is an SEO advantage that helps tremendously with your visitor’s understanding. This is because it provides a concise, keyword-rich summary of the product page’s contents. Optimized titles can help your product page rank higher in search engine results, driving more traffic to your website. Here are some tips for creating an optimized title:
• Use primary keywords: Choose words that accurately describe the product and are likely to be used by potential customers in their searches
• Use secondary keywords: These words can help further refine the title and add more detail
• Keep it short: Titles should be no more than 60 characters in length
• Make it relevant: Make sure that your title accurately reflects the content of the page
• Make it descriptive: Use words that will give potential customers an idea of what to expect from the page
Unique content!
Creating unique content for SEO on a product page involves optimizing the text for search engine visibility and providing a detailed description of the product in question. This includes:
• Incorporating relevant keywords into the text
• Writing informative, easy-to-read content that accurately describes the product
• Avoiding duplicate content in the product page
• Including meta titles and descriptions that accurately reflect the page content
• Ensuring that all content is original, informative, and optimized for maximum visibility
B. The image to sell
The quality of images (an imperative)
Product images are an essential part of selling a product online. Quality images are an absolute must for selling products in an online store. A quality image can make a huge difference in the way a product is perceived by customers. Here are some tips to ensure your product images are up to par:
• Use high-resolution images: A clear, high-resolution product image will make a huge difference in the way a product is perceived.
• Use multiple angles: Showing the product from different angles will help customers get a better idea of what the product looks like.
• Utilize zoom features: Allow customers to zoom in on the product so they can get a better look at details.
• Use lighting to your advantage: Appropriate lighting can make a product look more appealing.
• Use image editing software: Editing the image can help make sure that the colors and other details look their best.
The speed of images
A slow site makes you lose a lot of conversion, you must have very good quality images and optimized.
Having high-quality images is essential for successfully selling a product online. Without them, you risk losing potential customers due to slow loading times and poor visuals. To ensure your site is optimized for maximum conversion potential, there are a few key points to consider:
– Use images optimized for web and mobile, so they load quickly
– Utilize bold and vibrant colors to draw attention
– Include multiple angles of the product to give customers a better understanding of what they are buying
– Utilize captions to explain product features and benefits
– Use high-resolution images to ensure clarity and crispness.
Image compression solution, on wordpress: Imagify, online solution.
Imagify is the perfect image compression solution for WordPress. It offers fast, reliable and superior image optimization, while maintaining high quality.
Key features:
- Automatic and bulk optimization
- Optimal quality/filesize ratio
- Optimizes images up to 5MB in size
- WebP support
We guarantee that with Imagify, you will be able to improve the loading speed of your website, save storage space and reduce server costs. Try it out for free and see for yourself!
Enriched images to explain your product, add text on the key benefits of your product using Canva / Photoshop
Using enriched images to explain your product is a great way to sell your product. It allows customers to get a better understanding of what they are buying and gives them an idea of how the product works. Here are some benefits of using enriched images on your product page:
- Showcase the product from different angles
- Include lifestyle images to show how the product works in real life scenarios
- Provide detailed images of the product to show specific features
- Include customer reviews and ratings to build trust
Enriched images are more effective than static images and can help you sell more products. Make sure to include high quality images to ensure customers have the best experience possible.
An image is worth 1000 words, a video 1000 images.
The power of video on a product page cannot be underestimated. Video content is far more effective at conveying a product’s features, benefits and value than images and descriptions. Here are just a few of the ways video can help boost sales:
* Increase engagement: Video content is more engaging and thus more likely to keep customers on the page.
* Explain the product: Videos quickly and clearly explain how a product works and its features and benefits.
* Increase trust: Video content allows customers to get a better feel for the product, helping to build trust and credibility.
* Increase conversions: Studies have shown that video content can increase conversions by up to 80%, helping to boost sales.
In conclusion, the potential for video content to boost sales on product pages is huge. An image may be worth 1000 words, but a video is worth 1000 images.
A presentation video
A presentation video is a great way to showcase your product to potential customers. With a presentation video, you can provide a visual overview of the features and benefits of your product in a short and engaging way. Here are some key points to consider when creating a presentation video:
• Make sure to include a call-to-action to encourage customers to purchase.
• Use high-quality visuals that are captivating and relevant to your product.
• Utilize interactivity such as text, graphics, and animations to keep viewers engaged.
• Focus on the product’s value and how it can help customers.
• Add music and sound effects to create an immersive experience.
By creating a presentation video, you can provide customers with an easy way to learn about your product, and ultimately generate more sales.
An unboxing video
An unboxing video is a great way to showcase a product and give potential customers a better understanding of what they will be getting. It allows customers to visually see the product, how it works, and how it looks. Unboxing videos also create a sense of excitement and anticipation, adding to the overall customer experience.
- Unboxing videos give customers a better understanding of the product
- It visually shows the product, how it works and looks
- Creates a sense of excitement and anticipation
- Enhances the overall customer experience
Including an unboxing video on your product page will excite customers and give them an idea of what they can expect when they purchase a product.
Demonstrate the benefits of your product in less than a minute
Demonstrate the Benefits of Your Product in Less Than a Minute
Make sure your potential customers understand the benefits of your product with a brief video. In less than a minute, you can showcase the features, advantages, and unique qualities that make your product stand out. Highlight the key points with bullet points, bold text, and italicized text for maximum impact. Showcase the product in action in real-life scenarios. Show off any product customization options. Explain how your product solves customer problems. Give customers a compelling reason to buy your product. With an effective video, you can make your product stand out from the competition.
C. A Price Story
Pricing Positioning
Pricing Positioning is an important factor when it comes to selling products. It is important to ensure that your product is priced competitively and at an attractive rate to your customers. Here are some tips for creating an effective pricing strategy for your product:
- Understand your market – Know your target market and the prices that they are willing to pay for your product.
- Research the competition – Understand the market landscape and the prices that competitors are offering for similar products.
- Test different price points – Try different price points to see what works best for your product. Consider offering discounts and promotions to see if they can help increase sales.
- Balance affordability with profitability – Make sure that your product is priced in a way that is both attractive to customers and profitable for your business.
By considering these factors when setting your product’s price, you can ensure that you are maximizing sales and profits while providing value to your customers.
Best Value/Luxury – a choice to make and one that says a lot about you
Pricing Positioning: When it comes to pricing, it’s a choice between best value and luxury. It’s important to decide which one best suits your needs and budget.
Best Value – selecting this option means you are looking for a product that offers good quality at an affordable price.
Luxury – this option is for those who are looking for the best quality and are willing to spend a bit more for it. It is a statement of having the best and knowing it.
In the end, the decision between best value and luxury will say a lot about you and your style.
Perceived value does not equal price. (Increase the perceived value of your product)
The perceived value of a product is often far greater than its price. To increase the perceived value of your product, there are several key steps to consider:
• Utilizing high-quality images and videos of your products to give customers an accurate representation of what they are getting for their money.
• Offering special discounts and promotions such as free shipping or buy one get one free to sweeten the deal.
• Providing detailed product descriptions that explain the features and benefits of your product.
• Including testimonials from satisfied customers to demonstrate the value of your product.
These strategies can help to create a positive perception of your product and increase the perceived value of it in the eyes of your customers.
Margins: calculate them well to scaling serenely
When selling products, it’s important to calculate your margins well in order to scale your business serenely. Here are some tips to consider when calculating margins:
• Cost of Goods: Make sure to include all costs associated with producing or purchasing the product, such as raw material, labor, shipping and more.
• Markup: Determine the markup based on the product’s value, customer segment, competition and more.
• Fees: Factor in any fees associated with selling the product, such as credit card processing fees or commission fees.
• Price Positioning: Make sure the price you set is competitive and that it reflects the value of the product.
By calculating your margins well, you can ensure that your business will be able to scale serenely.
E. Customer reviews
Customer reviews, the validation to buy your product
Customer reviews are the key to your product’s success! With customer reviews, you can get validation from the people that matter the most – your buyers! Customer reviews can:
– help you understand what your customers think of your product
– build trust and credibility in your brand
– provide valuable feedback to improve your product
– increase sales by influencing potential customers to purchase
– and ultimately help you grow your business.
Post your customer reviews (choose the platform)
Posting customer reviews on your product page can be a great way to boost sales and build trust with potential customers. Reviews can give customers an insight into the quality of your product and provide social proof to potential buyers. Here are some of the benefits of posting customer reviews:
• **Boosts sales** – Reviews can help to increase sales by providing social proof and helping customers make an informed purchase decision.
• **Builds trust** – Customers are more likely to trust reviews and ratings from other customers, which can help to build trust in your brand.
• **Improves customer experience** – Customers can use reviews to get an understanding of the product before purchasing and this can help to improve the customer experience.
So, if you haven’t already, start posting customer reviews on your product page today and watch your sales increase.
Collect the best reviews
The sell on product page feature is a great way to get the best reviews of your product. It enables customers to collect and share the best reviews from their network of friends and family. Here are some of the benefits of using the sell on product page feature:
- Increased visibility: You can make your product more visible to potential buyers by collecting the best reviews from your customers.
- Improved customer engagement: You can engage with your customers by responding to their reviews and providing them with detailed feedback.
- Increased trust and credibility: Customers are more likely to trust your product if it has positive reviews from other customers.
- Improved sales: Collecting the best reviews can help to increase sales and boost your product’s visibility on search engines.
With the sell on product page feature, you can quickly and easily collect the best reviews for your product and use them to your advantage.
It’s easier to give a bad review than the other way around, ask your best customers to leave a review
It’s easier to give a bad review than the other way around, but that doesn’t mean you should neglect the praise of your best customers. Asking your best customers to leave a review is a great way to get honest and genuine feedback about your business. Here are some tips for asking your customers for reviews:
• Make it easy – provide a link directly to your review page or use a service that helps manage reviews
• Make it personal – reach out to customers individually and thank them for their business
• Create a sense of urgency – encourage customers to leave a review soon after their experience
• Provide incentives – reward customers who leave positive reviews with discounts or exclusive offers
• Follow up – thank customers who leave reviews and respond to any negative reviews quickly
By asking your best customers for reviews, you can get valuable feedback on your business and show your appreciation for their loyalty.
D. Reassurance & payments
Display available payments below the add to cart button
Adding the available payment options below the ‘Add to Cart’ button is highly recommended for any e-commerce store. It’s a great way to increase customer trust and ensure an easy checkout process. Here are a few advantages of adding payment options on the product page:
• Convenience: Customers can quickly view and choose their preferred payment option without having to leave the product page.
• Increasing Trust: By providing multiple secure payment options, customers will feel comfortable and secure when making a purchase.
• Reducing Cart Abandonment: By reducing the number of steps, customers can easily complete their purchase without leaving the product page, thus decreasing cart abandonment.
Propose split payment (very much in vogue since 2021)
Payment is an integral part of the buying process and customers want to feel reassured that their purchase is secure. Split payment is a great way to offer this reassurance and has become very popular in 2021.
It is important to clearly communicate the split payment options to customers on the product page. Here are a few ways to do this:
• Make sure your payment options are clearly visible on the product page
• Highlight the split payment option with **bold** or *italic* text
• Include a FAQ section to answer any questions customers may have about the split payment process
Propose PayPal
The payment process is one of the most important elements of a successful sale. Consumers want reassurance that their transaction is secure and that their information will be protected.
At our store, we offer PayPal as a payment option for customers. PayPal is an internationally recognized payment system that provides peace of mind for customers with its secure encryption protocol.
Benefits of using PayPal include:
- Secure purchase protection
- Flexible payment options
- Fast and easy checkout process
- Customer support
By offering PayPal as a payment option, customers can purchase with confidence and feel reassured that their purchase is secure.
Adapt to your users’ preferred payment methods
The payment methods you offer on your product page should be tailored to your users’ preferences. Reassuring your customers that their payment is secure is essential to build trust and ensure a smooth checkout experience.
- Accept multiple payment options, such as credit cards, PayPal, Apple Pay, or other digital wallets.
- Provide clear instructions for each payment option, such as what type of card is accepted.
- Display transparent pricing so customers know exactly what they are paying for.
- Include contact information if any questions arise or further assistance is needed.
By providing a secure and easy payment process, customers can make their purchase with confidence and you can increase sales.
Region specific : Cash on delivery Italy, bancontact Belgium, Sofort in Germany.
For customers in Italy, Belgium and Germany, cash on delivery, bancontact and sofort are available as payment options, providing customers with reassurance and convenience when purchasing products.
• Cash on delivery – customers in Italy can choose to make payment at their doorstep.
• Bancontact – customers in Belgium can use their bank accounts to make secure payments.
• Sofort – customers in Germany can make payments with their bank accounts quickly and securely.
These payment options give customers the flexibility and assurance to purchase products with confidence.